What The New Facebook Algorithm Means for Band Pages
In January (2018), Facebook announced a major change to its algorithm, meaning you'll see more posts from friends and family and less from brands:
“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
While we 100% support more meaningful interactions, this does mean business pages will likely see a significant decrease in organic reach. In this video, Forbes explains what repercussions this could have for Facebook (and you):
We are encouraged to believe if you continue to post engaging, quality content on your business/band page - content that prompts comments and engagement - this will be equivalent to meaningful interactions:
“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect,” wrote Zuckerberg.
Note: Fishing for engagement and asking for comments [most of the time] comes off as poor taste. Instead, post more quality content that spikes engagement, such as Facebook Live videos.